Segment: People switch apartment complexes all throughout the year.
1) 20-year-old student
- The apartment complex of choice is standard
- Standard is surrounded by street parking
- Lived there for 3 years
2) 21-year-old student
- Lived at the nine sophomore year, Hated it due to poor management
- Moved into an off-campus house
- pays little amounts monthly including utilities
3) 23-year-old student
- Lived at standard didn't have an issue
- Lived at Social 28 had issues with management
- Lived in a fraternity house (cheaper than past two options)
- Has owned both car and scooter
- Has run into problems going to visit other complexes, even when going for a tour to live there.
Conclusion: I feel the segment of my customers would very much enjoy and appreciate my product and what I am striving to do here in Gainesville. Make the Gainesville apartment lifestyle great again. I also believe that many people who are attracted to the Nine locations would like my location even better it would be placed in a spot close to Museum and another location close to midtown, creating an attractive location is a key starting factor for attraction.
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