Existing Market- students
First Interview: student at UF
- He said he could see my next venture being something that can be very engaging with sports and universities across the nation.
-Thinks it has a lot of potentials and could be very popular with a variety of people.
-Said to make it something like college gameday but with a twist and unique.
Second Interview: FSU student
- Believes that this could be so big it can eventually become a huge event covered by Fox Sports, ESPN, Sports Talk, Bleacher Report, and modernized Barstool Sports.
Third Interview: Penn State Student
- Thinks I need an exact target plan with more information and detail
- Believes it can really take off if pictured right and implemented properly
- Believes that students and college sports fans will enjoy this a lot
- Thinks that sponsorships with broadcasters such as Bleacher Report should be first targets
New Market- those in a professional field
First Interview: a 34-year-old PR director
-It needs to be more detailed and planned.
- Believes it should be on the more "unorthodox" "never-seen-before" "barstool sports type" side.
Second Interview: a 45-year-old Event organizer
- Make it something the modern fan will enjoy and has never seen before
- Figure out a title that will hook people's interest
- How will this benefit people other than the fans such as the universities?
Friday, April 10, 2020
24A – Venture Concept No. 1
1. Opportunity
The opportunity I am looking to research more into is a scarce amount of parking around a large well-known public university in Florida (UF). This is an issue for residents in Gainesville, local friendly visitors, family visitors, and incoming student visitors.
2. Innovation
My service will be 4-6 implemented parking garages 6 floors per parking garages placed specifically in populated areas in the outer UF areas. These parking services will be charged per hour at cheap and favorable price rates with students favored discounts. These services are going to be essential in helping the Gainesville area have options for parking and to make people in the area lives easier.
3. Venture Concept
Customers will want to use my service because it honestly will be there most convenient and only option without the fear of being towed or ticketed. Technically, you can park your car anywhere but with the risk of being ticketed or even worse towed.
4. Minor Elements
The secret in my venture is my passion and horrific experience I have had in this town parking a car or scooter off-campus. I am ready to make a change in this town that is in desperate need of help in this area.
In my next Venture, I see myself working with college sports and the social aspect of it, maybe enhancing the overall experience at games or creating something to go from town to town making an exciting event to enter while enjoying the game of college football.
The next step for my current venture would be going into the construction phase and making these buildings not look plain and stand out in town to attract more attention to the landscape.
The opportunity I am looking to research more into is a scarce amount of parking around a large well-known public university in Florida (UF). This is an issue for residents in Gainesville, local friendly visitors, family visitors, and incoming student visitors.
2. Innovation
My service will be 4-6 implemented parking garages 6 floors per parking garages placed specifically in populated areas in the outer UF areas. These parking services will be charged per hour at cheap and favorable price rates with students favored discounts. These services are going to be essential in helping the Gainesville area have options for parking and to make people in the area lives easier.
3. Venture Concept
Customers will want to use my service because it honestly will be there most convenient and only option without the fear of being towed or ticketed. Technically, you can park your car anywhere but with the risk of being ticketed or even worse towed.
4. Minor Elements
The secret in my venture is my passion and horrific experience I have had in this town parking a car or scooter off-campus. I am ready to make a change in this town that is in desperate need of help in this area.
In my next Venture, I see myself working with college sports and the social aspect of it, maybe enhancing the overall experience at games or creating something to go from town to town making an exciting event to enter while enjoying the game of college football.
The next step for my current venture would be going into the construction phase and making these buildings not look plain and stand out in town to attract more attention to the landscape.
23A- Your Venture's Unfair Advantage
1. Networking
This is a very valuable trait, the ability to network and make connections can go a long way in anyone's life and could even set you up to conquer your dreams. It's not about what you know but about who you know.
Rare: No, fairly easy.
Inimitable: No
Non-substitutable: No.
2. Patience
Having patience is the key to creating and generating great work, not good or average but great work results.
Rare: Yes
Inimitable: No
Non-substitutable: No.
3. Drive
The ability to have the drive to work towards things you love is essential to becoming a success story.
Rare: Yes
Inimitable: No
Non-substitutable: No.
4. Persistence
Being persistent is key to keep your focus on something you are trying to achieve and persistence will eventually pay off, losing focus loses dreams and goals. Also, being persistent will increase your percentage of obtainability.
Rare: No, very easy.
Inimitable: No
Non-substitutable: No.
5. Time Management
This is very important because if you have bad time management skills, all hard work would eventually become a mess and serve no purpose.
Rare: Somewhat rare.
Inimitable: No
Non-substitutable: No.
6. Organization
If you have an unorganized way of doing something, it won't work. Organization is an early and crucial step to pave your way to success.
Rare: Somewhat rare.
Inimitable: No
Non-substitutable: No.
7.Communication
Without clear communication separation between you and everyone around you begins to settle in, this can be devastating to one's personal look, business, and overall life grip.
Rare: No, very easy.
Inimitable: No
Non-substitutable: No.
8. Problem Solving
This is huge in anything and everything someone does in their life. Problem Solving skills are essential because there will always be problems you face in life in every which way.
Rare: Fairly difficult
Inimitable: No
Non-substitutable: No.
9. Flexibility
Flexibility is key in many different areas now you don't want to be too flexible but also don't want to be not flexible at all. There is a fine line in-between for flexibility and that is where the "best" operates.
Rare: No, very easily obtained.
Inimitable: No
Non-substitutable: No.
10. Passion
This is something that is not necessarily essential, but if you have passion for whatever you are doing the work will be more than excellent because it came from the hard-work passionate heart.
Rare: Depending on the situation
Inimitable: No
Non-substitutable: No.
The most important thing on this list for me would have to be networking. I cannot stress enough from valuable extensive research and experience, the more people you know the better off you'll be and the more options and opportunities you will have throughout your lifetime.
This is a very valuable trait, the ability to network and make connections can go a long way in anyone's life and could even set you up to conquer your dreams. It's not about what you know but about who you know.
Rare: No, fairly easy.
Inimitable: No
Non-substitutable: No.
2. Patience
Having patience is the key to creating and generating great work, not good or average but great work results.
Rare: Yes
Inimitable: No
Non-substitutable: No.
3. Drive
The ability to have the drive to work towards things you love is essential to becoming a success story.
Rare: Yes
Inimitable: No
Non-substitutable: No.
4. Persistence
Being persistent is key to keep your focus on something you are trying to achieve and persistence will eventually pay off, losing focus loses dreams and goals. Also, being persistent will increase your percentage of obtainability.
Rare: No, very easy.
Inimitable: No
Non-substitutable: No.
5. Time Management
This is very important because if you have bad time management skills, all hard work would eventually become a mess and serve no purpose.
Rare: Somewhat rare.
Inimitable: No
Non-substitutable: No.
6. Organization
If you have an unorganized way of doing something, it won't work. Organization is an early and crucial step to pave your way to success.
Rare: Somewhat rare.
Inimitable: No
Non-substitutable: No.
7.Communication
Without clear communication separation between you and everyone around you begins to settle in, this can be devastating to one's personal look, business, and overall life grip.
Rare: No, very easy.
Inimitable: No
Non-substitutable: No.
8. Problem Solving
This is huge in anything and everything someone does in their life. Problem Solving skills are essential because there will always be problems you face in life in every which way.
Rare: Fairly difficult
Inimitable: No
Non-substitutable: No.
9. Flexibility
Flexibility is key in many different areas now you don't want to be too flexible but also don't want to be not flexible at all. There is a fine line in-between for flexibility and that is where the "best" operates.
Rare: No, very easily obtained.
Inimitable: No
Non-substitutable: No.
10. Passion
This is something that is not necessarily essential, but if you have passion for whatever you are doing the work will be more than excellent because it came from the hard-work passionate heart.
Rare: Depending on the situation
Inimitable: No
Non-substitutable: No.
The most important thing on this list for me would have to be networking. I cannot stress enough from valuable extensive research and experience, the more people you know the better off you'll be and the more options and opportunities you will have throughout your lifetime.
Friday, April 3, 2020
21A – Reading Reflection No. 2
Book) How to Fail at Almost Everything and Still Win Big by Scott Adams
1) The theme of this book is basically all about preparation for one's future. The author explained thoroughly that running a system in life is the ultimate way to be a "winner", it is how winners run and live their lives. He stated that losers have goals and winners have systems. Basically, he was saying having goals keeps you in constant failure until you have achieved that goal of yours, and even then your satisfaction isn't long-lasting.
2) This book helps enhance your knowledge of what life is like in the business world and how one needs to operate in it to become a "winner" or successful person. In this class, we are learning how to not only generate creative ideas, but the steps to pursue those ideas and map out a business model to make that idea a reality; and this book goes deeper into that aspect in a more general viewpoint, it is more about mapping your life out and heading it to the direction you want it to be at.
3) The exercise I would create would be to make all students take their "career goals" and form a proper system on how to get to those "goals". This would help students realize how much more reliable and effective systems are and actually benefit them with their current dreams in their careers. It will teach them organization and control.
4) The biggest moment in this book that shocked me was something I have always thought in my head to myself over the years, but always thought it was "wrong" of me to think. That is the art of being selfish. Our whole lives we are taught to think about others and family comes first, to always not be a selfish person but to be caring and generous. In this book, the author describes how important it is to be selfish and why you need to be selfish when it is about your life. The reason was that it is YOUR life and no one else's, which makes every decision you make for yourself effect it, so why wouldn't be selfish to better your life as the result... you would and you should, because nothing else should matter besides how you are and feel about your situation because that is the right you have to your life.
1) The theme of this book is basically all about preparation for one's future. The author explained thoroughly that running a system in life is the ultimate way to be a "winner", it is how winners run and live their lives. He stated that losers have goals and winners have systems. Basically, he was saying having goals keeps you in constant failure until you have achieved that goal of yours, and even then your satisfaction isn't long-lasting.
2) This book helps enhance your knowledge of what life is like in the business world and how one needs to operate in it to become a "winner" or successful person. In this class, we are learning how to not only generate creative ideas, but the steps to pursue those ideas and map out a business model to make that idea a reality; and this book goes deeper into that aspect in a more general viewpoint, it is more about mapping your life out and heading it to the direction you want it to be at.
3) The exercise I would create would be to make all students take their "career goals" and form a proper system on how to get to those "goals". This would help students realize how much more reliable and effective systems are and actually benefit them with their current dreams in their careers. It will teach them organization and control.
4) The biggest moment in this book that shocked me was something I have always thought in my head to myself over the years, but always thought it was "wrong" of me to think. That is the art of being selfish. Our whole lives we are taught to think about others and family comes first, to always not be a selfish person but to be caring and generous. In this book, the author describes how important it is to be selfish and why you need to be selfish when it is about your life. The reason was that it is YOUR life and no one else's, which makes every decision you make for yourself effect it, so why wouldn't be selfish to better your life as the result... you would and you should, because nothing else should matter besides how you are and feel about your situation because that is the right you have to your life.
Friday, March 27, 2020
20A – Growing Your Social Capital
Domain Expert: Todd Frank
Todd Frank is a treasurer for a big-time steel company in New York. He also works a lot with construction. He has dealt with the business of large buildings and areas in which they also have been in touch with parking garages and lots. He knows how crucial these are too many big-time areas and knows they can be a great impact in certain places and make the areas more likely to have visitors.
Market Expert: Joe Fradella
Joe Fradella is a parking lot manager at Yankee Stadium back in New York. He also runs a few other parking lot locations in the city and on Long Island. He is very familiar with how to operate such parking lots and knows how in certain areas parking lots like these can make some big money and make a positive impact on the community which also helps with the business.
Supplier: AJ Rozza
AJ Rozza owns his own construction company and has dealt with all types of projects ranging from street work to parking lots/garages to skyscraper renovation. He would be the guy to call to design these lots and make them look appealing to anyone looking to park, easy to navigate inside them and place them in the proper areas, in which they would attract the most people and create the most opportunity for business.
Reflection: I have always been one to network, not only for my own benefit of meeting people who can possibly help me with a job in my career in the future but to gain knowledge from professionals who have been doing what I want to do for so long. It is always good to expand your network web because you never know when it can help you out later in life and it is also good to gain some insider knowledge on everything. I still follow this to this day, "It's not all about what you know, but is all about who you know", this was told to me by one of the most successful people I know who's been working on Wall Street for 20 years.
Todd Frank is a treasurer for a big-time steel company in New York. He also works a lot with construction. He has dealt with the business of large buildings and areas in which they also have been in touch with parking garages and lots. He knows how crucial these are too many big-time areas and knows they can be a great impact in certain places and make the areas more likely to have visitors.
Market Expert: Joe Fradella
Joe Fradella is a parking lot manager at Yankee Stadium back in New York. He also runs a few other parking lot locations in the city and on Long Island. He is very familiar with how to operate such parking lots and knows how in certain areas parking lots like these can make some big money and make a positive impact on the community which also helps with the business.
Supplier: AJ Rozza
AJ Rozza owns his own construction company and has dealt with all types of projects ranging from street work to parking lots/garages to skyscraper renovation. He would be the guy to call to design these lots and make them look appealing to anyone looking to park, easy to navigate inside them and place them in the proper areas, in which they would attract the most people and create the most opportunity for business.
Reflection: I have always been one to network, not only for my own benefit of meeting people who can possibly help me with a job in my career in the future but to gain knowledge from professionals who have been doing what I want to do for so long. It is always good to expand your network web because you never know when it can help you out later in life and it is also good to gain some insider knowledge on everything. I still follow this to this day, "It's not all about what you know, but is all about who you know", this was told to me by one of the most successful people I know who's been working on Wall Street for 20 years.
19A – Idea Napkin No. 2
1. You
My name is Nicholas Scibilia and I am a Sport Management major here at UF. I have always been told I have the traits you need to become successful and that is my confidence and drive. I have no doubt in myself when I am working toward something that somehow I will get it done, and when working toward my goals I always know I will eventually achieve them and work non-stop until I do. I also believe that I will achieve my dreams in life and can't wait to work toward them until I get them.
2. What are you offering to customers?
I am offering to customers an area to have their cars parked with tolls to get in and be able to park their cars when visiting friends in other apartments or even just going somewhere and street parking isn't available.
3. Who are you offering to?
My product is for anyone who is in the Gainesville area, whether they are visiting or living there, just anyone in need of quick parking for a cheap price.
4. Why do they care?
They care because there is little to no guest parking at apartment complexes and the street parking in this city is absolutely atrocious, there are barely any areas with street parking and when there is it's on a street where there really shouldn't be any because it's too narrow.
5. What are your core competencies?
My core competencies are my ability to get tasks done and my passion for what I am doing and why I am exactly doing it. I am a very hard worker and get the job that's needed to be done finished properly, and I am passionate about this because I live through this and know there needs to be a fix in this parking situation in this city; which ultimately gives me an incentive to work harder on my projects.
Friday, March 20, 2020
18A – Create a Customer Avatar
Since my marketing segment is based around students at UF that live in off-campus apartment complexes and use the parking garages owned by such complexes, I see most of my customers being the ages of 18-23 years old. Most likely have some sort of vehicle whether it's a car, scooter, or both, they likely have to park it by paying to use their complexes parking garage. For the most part, I am assuming that these students aren't driving luxury high-end cars and have the usual scooters seen here in Gainesville. Most people driving smaller vehicles from what I have seen such as a Nissan Altima type car, a few trucks here and there, but for the most part a smaller car. My Avatar would most likely be a younger looking male or female, with orange and blue attire to represent them as UF students.
I have basically everything in common with the customer avatar, I am basing my segment in general off of my experiences and clearly others I have heard from and interviewed. I am a 20-year-old student at UF, I have a scooter and a car here, parking at complexes is handled very poorly; especially from the "main" most popular ones and something needs to be done.
I have basically everything in common with the customer avatar, I am basing my segment in general off of my experiences and clearly others I have heard from and interviewed. I am a 20-year-old student at UF, I have a scooter and a car here, parking at complexes is handled very poorly; especially from the "main" most popular ones and something needs to be done.
Friday, March 13, 2020
16A –What’s Your Secret Sauce?
What's your secret sauce?
1. Hardworking- I believe that I always work intensely to achieve my goals in everything that I do, and I don't ever stop until I fully complete the tasks at hand.
2. Open-Minded- I believe I have a big mind and I don't necessarily have a preference for a lot of things, I am usually intrigued to hear out all list of options for most things I am involved in
3. Empathy- I believe that I build strong relationships with everyone I encounter. I think that I have the ability and mind to connect with anyone and everyone because I always am able to hear anyone out and understand to the best of my capability their story and what they think about things.
4. Honesty- This one I truly believe just explains to me. I am a very honest guy, I always tell the truth because the truth is what your life is going to be. I always believe that the honest path is always the successful way to go, even if it doesn't seem like it right away, it eventually pays off and is.
5. Courage- I believe that having courage is very important in multiple ways, especially in this modern era. Having courage physically, mentally and emotionally is very important because it shows that you trust yourself and your gut feeling in every situation, which to me means a lot and I can say I 100% have that.
Conclusion: I believe everything that my family and friends have said describing me are exactly how I viewed myself to be and that is something I believe to be truly amazing and truly know who I am and what my worth is.
1. Hardworking- I believe that I always work intensely to achieve my goals in everything that I do, and I don't ever stop until I fully complete the tasks at hand.
2. Open-Minded- I believe I have a big mind and I don't necessarily have a preference for a lot of things, I am usually intrigued to hear out all list of options for most things I am involved in
3. Empathy- I believe that I build strong relationships with everyone I encounter. I think that I have the ability and mind to connect with anyone and everyone because I always am able to hear anyone out and understand to the best of my capability their story and what they think about things.
4. Honesty- This one I truly believe just explains to me. I am a very honest guy, I always tell the truth because the truth is what your life is going to be. I always believe that the honest path is always the successful way to go, even if it doesn't seem like it right away, it eventually pays off and is.
5. Courage- I believe that having courage is very important in multiple ways, especially in this modern era. Having courage physically, mentally and emotionally is very important because it shows that you trust yourself and your gut feeling in every situation, which to me means a lot and I can say I 100% have that.
Conclusion: I believe everything that my family and friends have said describing me are exactly how I viewed myself to be and that is something I believe to be truly amazing and truly know who I am and what my worth is.
15A – Figuring Out Buyer Behavior No. 2
I have now decided to Interview people who have not moved out of their apartment complexes since they arrived at UF, rather than interviewing people who have lived in multiple.
Interview 1- 23-year-old student
He believes that moving out of a place you're already moved into is too much of a "hassle". He thinks the easier and better way to deal with it is to ignore the problems with the place as much as possible and just stay put; rather than getting up and moving into a new and improved place.
Interview 2- 21-year-old student
She thinks that these "problems" are annoying but in reality, it is to make sure your living environment is strictly for residents only, and for the prices, we pay most places are cheap with all of the "amenities" they have to offer students living off-campus.
Interview 3- 20-year-old student
She has never even noticed any issue or annoying thing about her complex and when she heard people complain she was genuinely shocked.
Conclusion: I feel like a lot of these interviews were similar, but it was cool to see both sides of people who really pay attention to the little things when living somewhere and the people who just ignore it and don't mind the place at all.
Interview 1- 23-year-old student
He believes that moving out of a place you're already moved into is too much of a "hassle". He thinks the easier and better way to deal with it is to ignore the problems with the place as much as possible and just stay put; rather than getting up and moving into a new and improved place.
Interview 2- 21-year-old student
She thinks that these "problems" are annoying but in reality, it is to make sure your living environment is strictly for residents only, and for the prices, we pay most places are cheap with all of the "amenities" they have to offer students living off-campus.
Interview 3- 20-year-old student
She has never even noticed any issue or annoying thing about her complex and when she heard people complain she was genuinely shocked.
Conclusion: I feel like a lot of these interviews were similar, but it was cool to see both sides of people who really pay attention to the little things when living somewhere and the people who just ignore it and don't mind the place at all.
Friday, February 28, 2020
14A – Halfway Reflection
1) In order for myself to keep up with the requirements for this course, I have been keeping a calendar for all assignments including reflections, to stay on top of the work. If I know when the assignments are specifically due I can manage my time and make sure everything for every week is done before the due date.
2) I felt like giving up when I was taking marketing at UF, I was deeply struggling and I studied for hours every day starting a week before each exam and I just could not get the material to a perfect point. I was going to drop the course at one point. Honestly, the only thing that kept me going was knowing that I only have 2 drops every 4 semesters, and I wasn't going to waste it on marketing when I know I have tougher classes in my future. Recently, I have been focused on not only school but my career, and stepping stones to build myself for a good career in the field I am hoping to be in. This for sure describes my tenacious attitude.
3) three tips I would give a student in the future would be;
- Keep the mindset of achieving what you want and you will be able to push yourself further and harder for something you truly love and want.
- Getting a tenacious mindset isn't too hard when you harness the strive for something you love and use that as your fuel to drive you in everything you do whether it is school, a job, socially, just everything and anything.
-I would also say have a plan to get what you want but take into consideration there are infinite roads to achieve your goals and any road is good to take as long as it leads to the endgame.
2) I felt like giving up when I was taking marketing at UF, I was deeply struggling and I studied for hours every day starting a week before each exam and I just could not get the material to a perfect point. I was going to drop the course at one point. Honestly, the only thing that kept me going was knowing that I only have 2 drops every 4 semesters, and I wasn't going to waste it on marketing when I know I have tougher classes in my future. Recently, I have been focused on not only school but my career, and stepping stones to build myself for a good career in the field I am hoping to be in. This for sure describes my tenacious attitude.
3) three tips I would give a student in the future would be;
- Keep the mindset of achieving what you want and you will be able to push yourself further and harder for something you truly love and want.
- Getting a tenacious mindset isn't too hard when you harness the strive for something you love and use that as your fuel to drive you in everything you do whether it is school, a job, socially, just everything and anything.
-I would also say have a plan to get what you want but take into consideration there are infinite roads to achieve your goals and any road is good to take as long as it leads to the endgame.
13A – Reading Reflection No. 1
I chose to read Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future.
1) Honestly, nothing really surprised me due to me generally knowing the way Elon Musk portrays himself and his thought process for everything he says his opinion on. The guy is a very abstract and a bit unorthodox person, which is what separates him from us and every other successful entrepreneur/businessman. I was shocked to hear how badly he actually is put down and looked at as a "crazy" man, he may sound insane but look at what the man has achieved in his life so far, he is truly one of the greatest people in our time with his innovative ideas and creations. I truly admire how much Musk doesn't take into consideration how crazy everyone portrays him as because he knows what he wants and he goes and gets it.
2) Some competencies I noticed with Musk was determination, bravery, and perseverance. He also is just brilliant, he was able to teach himself computer programming at the age of 9.
3) One thing I found strange was the author barely touched up on certain areas in Musk's life that are huge and very well known areas, I guess the reason could be because they are so well known but it was quite odd when reading this and not seeing some of his crazy experiences/experiments specifically being mentioned.
4) I would ask Elon Musk what his true ultimate goal is while operating in space? I would ask this because, with someone as smart as him, I would love to know what he believes he can get from exploring the depths of space and what can maybe come from this. I would then ask him, "How does he just take all this media criticism on his methods for everything?" I am genuinely curious how he just takes all of the criticism and continues to just be him with no problem, and make sure he is continuing his unbelievable work for this world.
5) Musk I believe thinks the same way I do as for what "hard-work" is. Hard-work can be done for anything and everything you do. If you push and work diligently, wisely, with nothing breaking your focus or stride toward your work goal, you may be able to achieve whatever it is you are working for.
1) Honestly, nothing really surprised me due to me generally knowing the way Elon Musk portrays himself and his thought process for everything he says his opinion on. The guy is a very abstract and a bit unorthodox person, which is what separates him from us and every other successful entrepreneur/businessman. I was shocked to hear how badly he actually is put down and looked at as a "crazy" man, he may sound insane but look at what the man has achieved in his life so far, he is truly one of the greatest people in our time with his innovative ideas and creations. I truly admire how much Musk doesn't take into consideration how crazy everyone portrays him as because he knows what he wants and he goes and gets it.
2) Some competencies I noticed with Musk was determination, bravery, and perseverance. He also is just brilliant, he was able to teach himself computer programming at the age of 9.
3) One thing I found strange was the author barely touched up on certain areas in Musk's life that are huge and very well known areas, I guess the reason could be because they are so well known but it was quite odd when reading this and not seeing some of his crazy experiences/experiments specifically being mentioned.
4) I would ask Elon Musk what his true ultimate goal is while operating in space? I would ask this because, with someone as smart as him, I would love to know what he believes he can get from exploring the depths of space and what can maybe come from this. I would then ask him, "How does he just take all this media criticism on his methods for everything?" I am genuinely curious how he just takes all of the criticism and continues to just be him with no problem, and make sure he is continuing his unbelievable work for this world.
5) Musk I believe thinks the same way I do as for what "hard-work" is. Hard-work can be done for anything and everything you do. If you push and work diligently, wisely, with nothing breaking your focus or stride toward your work goal, you may be able to achieve whatever it is you are working for.
Friday, February 21, 2020
12A – Figuring Out Buyer Behavior No. 1
Segment: People switch apartment complexes all throughout the year.
1) 20-year-old student
- The apartment complex of choice is standard
- Standard is surrounded by street parking
- Lived there for 3 years
2) 21-year-old student
- Lived at the nine sophomore year, Hated it due to poor management
- Moved into an off-campus house
- pays little amounts monthly including utilities
3) 23-year-old student
- Lived at standard didn't have an issue
- Lived at Social 28 had issues with management
- Lived in a fraternity house (cheaper than past two options)
- Has owned both car and scooter
- Has run into problems going to visit other complexes, even when going for a tour to live there.
Conclusion: I feel the segment of my customers would very much enjoy and appreciate my product and what I am striving to do here in Gainesville. Make the Gainesville apartment lifestyle great again. I also believe that many people who are attracted to the Nine locations would like my location even better it would be placed in a spot close to Museum and another location close to midtown, creating an attractive location is a key starting factor for attraction.
1) 20-year-old student
- The apartment complex of choice is standard
- Standard is surrounded by street parking
- Lived there for 3 years
2) 21-year-old student
- Lived at the nine sophomore year, Hated it due to poor management
- Moved into an off-campus house
- pays little amounts monthly including utilities
3) 23-year-old student
- Lived at standard didn't have an issue
- Lived at Social 28 had issues with management
- Lived in a fraternity house (cheaper than past two options)
- Has owned both car and scooter
- Has run into problems going to visit other complexes, even when going for a tour to live there.
Conclusion: I feel the segment of my customers would very much enjoy and appreciate my product and what I am striving to do here in Gainesville. Make the Gainesville apartment lifestyle great again. I also believe that many people who are attracted to the Nine locations would like my location even better it would be placed in a spot close to Museum and another location close to midtown, creating an attractive location is a key starting factor for attraction.
11A-Idea Napkin No. 1
1) I am a sports management student at UF and I am very good at analytically crunching numbers for specifically baseball and football; although I do touch on hockey as well. I have a decent amount of experience taking rigorous scouting courses and taking the baseball scouting exam, making me a registered certified scout for baseball. I also have experience in facility operations, generally know how to plan, execute and prepare a facility, as well as keeping it functioning during operation. I would easily be able to accommodate the student's needs in not only parking for apartment-style complexes, me being a student of myself in a modern time, but I am also able to see everything from the customer's perspective and understand what they need and want.
2) I would make sure there is guest parking at my complexes and more than enough to accommodate scooters and cars, because they are paying to live there and should be able to have guests at their homes, without the anxiety of having their friends vehicle towed or ticketed.
3) The group I am offering this to is college students looking for off-campus housing and no worries of any hassles in their future at the home we provide to them.
4) Customers would pay me money to do this because I would have something that is always needed for college students (housing), as well as several key parts that will draw the crowd toward me rather than my competition.
5) I would be just like every other apartment complex in town, except I would actually manage work at a pace faster than anyone here, have guest parking, a variety of elevator locations throughout the buildings, and more than enough staff help for maintenance unlike everywhere else here.
I believe all these aspects generally fit together, I have experience in facility management/operations and can surely apply the skills I've obtained from that to managing an apartment complex. I also believe the many little things that are wrong in apartment complexes here now, are so frustrating and frequent it is causing serious issues with the students and where they want to live, and I would be fixing that by managing the place properly as well as accommodating the students with plenty of guest benefits.
2) I would make sure there is guest parking at my complexes and more than enough to accommodate scooters and cars, because they are paying to live there and should be able to have guests at their homes, without the anxiety of having their friends vehicle towed or ticketed.
3) The group I am offering this to is college students looking for off-campus housing and no worries of any hassles in their future at the home we provide to them.
4) Customers would pay me money to do this because I would have something that is always needed for college students (housing), as well as several key parts that will draw the crowd toward me rather than my competition.
5) I would be just like every other apartment complex in town, except I would actually manage work at a pace faster than anyone here, have guest parking, a variety of elevator locations throughout the buildings, and more than enough staff help for maintenance unlike everywhere else here.
I believe all these aspects generally fit together, I have experience in facility management/operations and can surely apply the skills I've obtained from that to managing an apartment complex. I also believe the many little things that are wrong in apartment complexes here now, are so frustrating and frequent it is causing serious issues with the students and where they want to live, and I would be fixing that by managing the place properly as well as accommodating the students with plenty of guest benefits.
Friday, February 14, 2020
Testing the Hypothesis, Part 2
1. 20-year old female undergraduate student
- Rarely, complains about regulations and rules
- always figures out how to get around issues
- has a scooter
- Lives at the 9
2. 20-year old female Undergraduate student
- Lives at 2nd ave
- her complex doesn't have this issue
- she has issues with this at the nine visiting her friends for anything
- has both car and scooter issues
3. 21-year old male Undergraduate student
- Lives on campus
- has parking available all around him
- rarely runs into this issue
- has friends that live with these "issues"
4. 21-year old male undergraduate student
- Lives at the standard
- Has a car and scooter
- Has tons of street parking accessible to him and guest.
- Most people he lives with disagree with this.
5. 20-year old female undergraduate student.
- Runs into this issue often when the boyfriend is coming to her house
- lives at the 9
- Used to live at Social 28
- Had issues at multiple places besides her current location
- Rarely, complains about regulations and rules
- always figures out how to get around issues
- has a scooter
- Lives at the 9
2. 20-year old female Undergraduate student
- Lives at 2nd ave
- her complex doesn't have this issue
- she has issues with this at the nine visiting her friends for anything
- has both car and scooter issues
3. 21-year old male Undergraduate student
- Lives on campus
- has parking available all around him
- rarely runs into this issue
- has friends that live with these "issues"
4. 21-year old male undergraduate student
- Lives at the standard
- Has a car and scooter
- Has tons of street parking accessible to him and guest.
- Most people he lives with disagree with this.
5. 20-year old female undergraduate student.
- Runs into this issue often when the boyfriend is coming to her house
- lives at the 9
- Used to live at Social 28
- Had issues at multiple places besides her current location
People who live at complex's that have these parking issues.
|
People who live on campus, or don't run into this problem at the few complex's that take care of this issue properly.
|
They have a need for a parking alternative or change.
| |
This exists because of constant stress over possible tickets or towing to their guests scooters when having people over at THEIR PLACE.
|
Friday, February 7, 2020
Solving The Problem
The problem I have identified is that there is not enough guest parking for all vehicles at apartment complexes for students in Gainesville. I believe there is an opportunity in increasing parking nearby major complexes in Gainesville to make the students life here better in ways that help them socially and even academically. This is a problem that most have dealt with before and it is just a huge hassle, and no one wants that. My idea is to create scooter lots in the areas of these complexes and have toll booths, that ask for quarters; $5 for 10 hours, and this will be the opportunity for myself to gain not only an opportunity to make revenue but to create a more convenient lifestyle for all off-campus students.
Testing the Hypothesis
Opportunity- Students at the University of Florida are inconvenienced by the lack of guest parking at their off-campus apartment complexes, which affects their time with friends, family and any other visitors.
1. The who- UF students with transportation vehicles
2. The what- Lack of guest parking
3. The why- Affects how people get together in their "homes"
Testing this Hypothesis
Interviews:
Breanna- This student agreed with my idea. The amount of frustration she has gone through in order to have her friend over to study with her in her home she is paying for has been stressful. She has to go out of her way to pick her friend up in order for her to stay without the worry of her friend's scooter to be towed and is ready to make a change about this horribly handled situation.
Courtney- This student agreed with my idea to an extent. This student believed that parking lots added near areas of apartment complexes could work, but the problem isn't everywhere it is at a select amount of apartment complexes, therefore the idea could possibly fail in certain areas. Clearly, though she has been through several of her own issues with this, during her time at this school living off-campus. She said the main place that has this issue and is very not on top of the issue is The Nine at Gainesville apartments. This has been noted by several people I have talked to, and I know this because I live there and it is indeed an issue that everyone is aware of.
Seth- This student agreed with my idea fully. He has been through more than anyone I have interviewed. He has actually had his scooter towed when he was at his friends apartment complex studying for their exam that week, and in his mind, this is ridiculous because home-owners or renters are in their rights to have guest and because this complex has 1 lot with no guest parking he has no other choice but to use that lot and does not deserve the punishment and hassle he had to go through.
Nick- This student disagreed with my statement and said there are plenty of other areas on campus and off with parking that people can hang out, study, or eat at. But I did not take this information too valuable, due to the heavy disagreement from others when I mentioned his response.
Alexis- This student agreed with my idea. She has been through the issue of having to actually run to the parking lot of scooters to make sure the towing guys did not take her scooter away and said that it just causes such inconvenience for everyone that lives off-campus housing, and as I have said before people in our society now are all about the convenience of everything, and anything else is not acceptable to them.
1. The who- UF students with transportation vehicles
2. The what- Lack of guest parking
3. The why- Affects how people get together in their "homes"
Testing this Hypothesis
Interviews:
Breanna- This student agreed with my idea. The amount of frustration she has gone through in order to have her friend over to study with her in her home she is paying for has been stressful. She has to go out of her way to pick her friend up in order for her to stay without the worry of her friend's scooter to be towed and is ready to make a change about this horribly handled situation.
Courtney- This student agreed with my idea to an extent. This student believed that parking lots added near areas of apartment complexes could work, but the problem isn't everywhere it is at a select amount of apartment complexes, therefore the idea could possibly fail in certain areas. Clearly, though she has been through several of her own issues with this, during her time at this school living off-campus. She said the main place that has this issue and is very not on top of the issue is The Nine at Gainesville apartments. This has been noted by several people I have talked to, and I know this because I live there and it is indeed an issue that everyone is aware of.
Seth- This student agreed with my idea fully. He has been through more than anyone I have interviewed. He has actually had his scooter towed when he was at his friends apartment complex studying for their exam that week, and in his mind, this is ridiculous because home-owners or renters are in their rights to have guest and because this complex has 1 lot with no guest parking he has no other choice but to use that lot and does not deserve the punishment and hassle he had to go through.
Nick- This student disagreed with my statement and said there are plenty of other areas on campus and off with parking that people can hang out, study, or eat at. But I did not take this information too valuable, due to the heavy disagreement from others when I mentioned his response.
Alexis- This student agreed with my idea. She has been through the issue of having to actually run to the parking lot of scooters to make sure the towing guys did not take her scooter away and said that it just causes such inconvenience for everyone that lives off-campus housing, and as I have said before people in our society now are all about the convenience of everything, and anything else is not acceptable to them.
Identifying Opportunities in Economic & Regulatory Trends
Regulatory Opportunity #1- Trump, the developer-in-chief, has a new way to fight poverty
https://www.washingtonexaminer.com/opinion/op-eds/trumps-new-way-to-fight-poverty-opportunity-zones
1. I found this information in the Washington Examiner website, once I saw this I immediately was interested in finding out the "new" plan that the Trump administration had to help poverty in our country.
2. There will always be poverty in the world, the key is to make those numbers as low as they can possibly be in a way to help the overall populations feel that they have a better chance of being financially stable. I believe the opportunity exists here by taking a new and different approach than others have in the past, as the Trump administration is attempting to do right now.
3. Technically, the customer in this situation is going to be the overall support of the people of America to approve of these actions to make the result become a reachable possibility.
4. The opportunity seems to be relatively difficult to exploit, only because there have been many of the same attempts to help the poverty in our country. Now there has been a proposition to take a new approach in which we can hope that there will be a different outcome and only time will tell us that.
Regulatory Opportunity #2- Expand Economic Opportunity by Supporting Community Colleges
https://www.insidehighered.com/views/2020/01/13/why-government-should-invest-more-community-colleges-opinion
1. I found this article via the Inside Higher Education website, which caught my attention because I am a full supporter of focusing on the issues and benefits of higher education, clearly because I am getting my higher education as of right now.
2. I believe that there is a lot of opportunities here because there is always room to fix the higher education system. Not too many people can afford a full four-year institution, and unfortunately college is a business and those prices won't ever change for the benefit of the students. So I believe focusing on community colleges in the country would be an ideal and great start for fixing the higher education system.
3. The customer of this opportunity would be students graduating high school seeking the most ideal and affordable institution to be able to receive higher education.
4. I believe making community colleges more abundant and making them more of a hybrid, that can give you a bachelor's degree will be a relatively easy opportunity to exploit. The cost may go up a bit, but it will still be in the range of an "affordable" institution for most people in America. Santa Fe has recently been apart of this movement.
Economic Opportunity #1- Macy's is closing 125 stores and laying off 2,000 employees
https://www.washingtonpost.com/business/2020/02/04/macys-is-closing-125-stores-laying-off-2000-employees/
1. I found this article scrolling through The Washington Post, and as I read through this article I realized the opportunities that will come from this.
2. I believe that opportunities may exist for Macy's, as well as other companies in this situation. Online shopping has taken over the traditional shopping days as we knew it. I believe that Macy's is making an effort to make their shopping more exclusively online, which will be good for them competing against such companies, such as Amazon. I also believe that this will help other huge clothing stores such as Bloomingdale's take complete control over the traditional shopping area of their targets.
3. I believe the customer in this situation would be the consistent shopper, both online and traditional, in which this will give them a broader range of action when shopping for their needs and wants.
4. I believe this opportunity will be relatively easy since Macy's is such a well-known big company that has been striving for decades.
Economic Opportunity #2- 7-Eleven is the next retailer to test cashier-less stores
https://techcrunch.com/2020/02/06/7-eleven-is-the-next-retailer-to-test-cashierless-stores/
1. I found this article via TechCrunch.
2. I believe opportunity exists here because as we all know, recently Amazon has created an extremely convenient, convenience/grocery store. I believe that 7-Eleven has a ton of opportunity to compete with Amazon and hold its high-standard in the convenience store business.
3. The customer in this situation would be just anybody who is looking to pick-up any item they are in need of in the quickest way possible, and it would be an amazing thing to make a norm in our modern society. Convenience is the key thing in modern-day society, so this idea is brilliant.
4. I believe this opportunity will be fairly easy to execute because we already have seen a test-run of it in major cities and so far it is striving for what it is exactly meant to do, and that is to make everyone in the world have less to do when doing these simple everyday tasks.
https://www.washingtonexaminer.com/opinion/op-eds/trumps-new-way-to-fight-poverty-opportunity-zones
1. I found this information in the Washington Examiner website, once I saw this I immediately was interested in finding out the "new" plan that the Trump administration had to help poverty in our country.
2. There will always be poverty in the world, the key is to make those numbers as low as they can possibly be in a way to help the overall populations feel that they have a better chance of being financially stable. I believe the opportunity exists here by taking a new and different approach than others have in the past, as the Trump administration is attempting to do right now.
3. Technically, the customer in this situation is going to be the overall support of the people of America to approve of these actions to make the result become a reachable possibility.
4. The opportunity seems to be relatively difficult to exploit, only because there have been many of the same attempts to help the poverty in our country. Now there has been a proposition to take a new approach in which we can hope that there will be a different outcome and only time will tell us that.
Regulatory Opportunity #2- Expand Economic Opportunity by Supporting Community Colleges
https://www.insidehighered.com/views/2020/01/13/why-government-should-invest-more-community-colleges-opinion
1. I found this article via the Inside Higher Education website, which caught my attention because I am a full supporter of focusing on the issues and benefits of higher education, clearly because I am getting my higher education as of right now.
2. I believe that there is a lot of opportunities here because there is always room to fix the higher education system. Not too many people can afford a full four-year institution, and unfortunately college is a business and those prices won't ever change for the benefit of the students. So I believe focusing on community colleges in the country would be an ideal and great start for fixing the higher education system.
3. The customer of this opportunity would be students graduating high school seeking the most ideal and affordable institution to be able to receive higher education.
4. I believe making community colleges more abundant and making them more of a hybrid, that can give you a bachelor's degree will be a relatively easy opportunity to exploit. The cost may go up a bit, but it will still be in the range of an "affordable" institution for most people in America. Santa Fe has recently been apart of this movement.
Economic Opportunity #1- Macy's is closing 125 stores and laying off 2,000 employees
https://www.washingtonpost.com/business/2020/02/04/macys-is-closing-125-stores-laying-off-2000-employees/
1. I found this article scrolling through The Washington Post, and as I read through this article I realized the opportunities that will come from this.
2. I believe that opportunities may exist for Macy's, as well as other companies in this situation. Online shopping has taken over the traditional shopping days as we knew it. I believe that Macy's is making an effort to make their shopping more exclusively online, which will be good for them competing against such companies, such as Amazon. I also believe that this will help other huge clothing stores such as Bloomingdale's take complete control over the traditional shopping area of their targets.
3. I believe the customer in this situation would be the consistent shopper, both online and traditional, in which this will give them a broader range of action when shopping for their needs and wants.
4. I believe this opportunity will be relatively easy since Macy's is such a well-known big company that has been striving for decades.
Economic Opportunity #2- 7-Eleven is the next retailer to test cashier-less stores
https://techcrunch.com/2020/02/06/7-eleven-is-the-next-retailer-to-test-cashierless-stores/
1. I found this article via TechCrunch.
2. I believe opportunity exists here because as we all know, recently Amazon has created an extremely convenient, convenience/grocery store. I believe that 7-Eleven has a ton of opportunity to compete with Amazon and hold its high-standard in the convenience store business.
3. The customer in this situation would be just anybody who is looking to pick-up any item they are in need of in the quickest way possible, and it would be an amazing thing to make a norm in our modern society. Convenience is the key thing in modern-day society, so this idea is brilliant.
4. I believe this opportunity will be fairly easy to execute because we already have seen a test-run of it in major cities and so far it is striving for what it is exactly meant to do, and that is to make everyone in the world have less to do when doing these simple everyday tasks.
Friday, January 31, 2020
Forming an Opportunity Belief
Having a belief in something is generally something we all have and usually are very strong toward that belief in emotion. I certainly have that feeling on the way people view their life dreams and goals and how I believe in myself, but it is frowned upon because it isn’t “realistic” enough for society and my parents. I have true belief that anyone can achieve anything, if they have the right mindset and put hard work into whatever they are trying to achieve. I talked to a close friend here at UF about this “need” to get something they worked hard for but people consider the opportunity they were striving for was “unreachable” or “not too easy” to obtain. Well they applied for head of social media for a company called RentARunway and it is a huge company that is tough to land a job with as a student, she not only got the 1 of 3 campus rep positions, she got bumped up to be directing the social media for them through this campus. She proved all of the people that told her to not focus on that because it was “too hard” wrong. This is exactly the attitude that I believe everyone should have, otherwise you may be living your life with a lot of “what if’s” and that is regrets, I do not want to have any of them in my life. That is exactly what my friend portrayed and she showed my belief is true, you just have to work for it to come alive.
Entrepreneurship Story
In my life I get the pleasure to see entrepreneurship at its finest through my dads work. My dad created his own business of being a whole salesman for convenience stores across Long Island and the boroughs back home in New York. He made connections with another company called HLA and negotiated a deal with them to be able to use their trucks for transportation of all the stuff his clients order from him. He also started by just going to local convenience stores, Deli’s and smoke shops in the area; to eventually build up a huge client list and have a good functioning business for his job and as his own boss. The reason why I joined ENT3003 is because I have recently started to build up a start-up company, and although I have some knowledge on how to do this, I wanted to gain more insight on how to take charge as an entrepreneur.
Friday, January 17, 2020
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