Since my marketing segment is based around students at UF that live in off-campus apartment complexes and use the parking garages owned by such complexes, I see most of my customers being the ages of 18-23 years old. Most likely have some sort of vehicle whether it's a car, scooter, or both, they likely have to park it by paying to use their complexes parking garage. For the most part, I am assuming that these students aren't driving luxury high-end cars and have the usual scooters seen here in Gainesville. Most people driving smaller vehicles from what I have seen such as a Nissan Altima type car, a few trucks here and there, but for the most part a smaller car. My Avatar would most likely be a younger looking male or female, with orange and blue attire to represent them as UF students.
I have basically everything in common with the customer avatar, I am basing my segment in general off of my experiences and clearly others I have heard from and interviewed. I am a 20-year-old student at UF, I have a scooter and a car here, parking at complexes is handled very poorly; especially from the "main" most popular ones and something needs to be done.
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